Make New Friends, But Keep the Old
…inbound may be silver, but outbound is gold.
A group of Century Interactive’s brightest recently attended HubSpot’s Inbound 2015 Conference. To no one’s surprise, the importance of inbound marketing (efforts that focus on being found by customers) was the popular topic of conversation. And while some were confused — albeit curious — about Century Interactive’s booth and presence, we came with an important message: outbound continues to matter.
Own the Phone, but DON’T be Phony
Your customers have more choice today than ever before, and the decision of where to give their business is based on many factors. While loyalty and trust play a part, it’s the customer experience you need to focus on.
Is your customer service experience superficial? Once you have your answer, check out this Huffington Post article and make sure it doesn’t sound like your former customer.
Remember, your customers are smart and their experiences far surpass satisfaction surveys — hello social media! Do all of your processes (people involved, tech and tools, systems) match your customers' needs?
Slicin’ and Dicin’
By harnessing the plethora of data available, you can put your company ahead of disruptions in your industry, leveraging the data to augment your competitive position relative to others in your field. – Author, entrepreneur and keynote speaker Daniel Burrus
Well that sounds pretty cool.
Like Daniel, we’re big fans of data analytics over here at Century Interactive. Our entire business is built around helping businesses focus on the metrics that matter, because we know “what gets measured, gets managed.”
Check out the rest of Daniel Burrus’s data analytics musings in his recent post, Why Your Company Needs Data Analytics. He even discusses using the data available from social media to stay ahead of the curve. I wonder if he uses Insta…
...Cause We Do!
Are you still not following us on Instagram? C’mon, everyone knows Instagram is the future of mobile and social consumerism. In fact, they have some new “purchase” and “install” call-to-action buttons for users. And on that note:
Posted by Karly Short
Karly has a BA in Journalism, an MA in Publishing and a passion for storytelling, words and the punctuation between them. More often than not, she is found with a cup of coffee in her hand.