Oh the Places You’ll Go... Online… With Your Phone
The Internet is a fun place — it’s also crazy important to your business. Chances are that most of your customers found you (or researched you) online, so if you aren’t paying attention to how people are finding your website, you're not doing yourself any favors. Speaking of where people are finding you, how does your mobile site look?
Search Engine Land found that consumers are relying on their mobile devices throughout their entire path to purchase. Not only that, but according to Hubspot, 75% of mobile searches trigger follow-up actions (phone calls and store visits and purchases! Oh my!). A lousy mobile experience just isn’t going to cut it though. Are you getting your 75%?
How can you optimize your mobile presence to drive more phone calls? We’ve got a few simple tips to get you started.
Shine, Shine, Shine
It seems like the importance of top-notch customer service is always a hot topic, and why wouldn’t it be? In a socially connected world, getting the customer experience right is tied directly to your bottom line.
Forbes tells us that regardless of job title, everyone needs to focus on the customer experience. Why? To put it simply: obsessively keeping the customer in mind equals positive reviews, which translates to increasing revenue. Failing to do so will assuredly have the opposite impact.
Our support team at CI is a band of superstars, and we love bragging on them. They keep our clients happy and the engines running, but don't take our word for it — let our customers do the talking.
Set ‘Em up for Success
While you should always have a number of customer service superheroes on hand to tackle issues, one of the greatest gifts you can give your customer is the option to help themselves.
The Next Web knows a thing or two about creating a self-service customer experience to produce an immediate sense of satisfaction, all while reducing costs AND time for everyone. Win, win!
Social Media Sweetness
Still looking for a reason to follow us on Instagram? We’ll give you your daily dose of coolness — seriously, our staff is wrapped in blankets — and throw the occasional pie in an employee’s face. How sweet is THAT?
Posted by Karly Short
Karly has a BA in Journalism, an MA in Publishing and a passion for storytelling, words and the punctuation between them. More often than not, she is found with a cup of coffee in her hand.